Vietjet has a reputation for having sexy dressed cabin crew members at times and now the airline has raised more eyebrows over its “bikini calendar”.
Its latest marketing ploy featuring scantily clad female models has prompted criticism in conservative Southeast Asia and beyond.
The annual calendar, which has gone viral online, is part of a broader marketing push by VietJet that has propelled the start-up airline’s rapid growth, as it has taken market share from Vietnam Airlines.
The publication of the 2018 calendar, which critics say overly sexualizes the image of flight attendants and other airline staff, comes as there is a growing debate in the global airlines industry about sexual harassment and in-flight assault of both passengers and employees.
See VietJet “bikini calendar” below..
And the video making of the calendar photoshot.